Trash Toss is a mobile game primarily targeted for students at University of Washington. The game content is designed based on real campus context. Through playing, people will learn how to correctly sort waste and apply the knowledge into their real recycling behavior on campus. The goal of the design is to increase the awareness of recycling in a playful and meaningful way.
The Problem: University of Washington needs an effective solution to reduce amount of landfill generated on campus, to reduce cost and environmental damage, by encouraging students to make smart choices regarding composting and recycling. Garbage is incorrectly disposed off on campus, and not in the designated bins: compost, recycling and trash. The largest contaminant is compost, which is often wrongly disposed in trash and recycling. Incorrect disposal contaminates bins and greatly affects composting and recycling. According to the University of Washington recycling report 2015, it has been found out that compost is the largest contaminant in trash (72%) and recycling (36%) bins.
Ideation: The design process was kicked off with individual brainstorming, including mind mapping, quick ideation, persona development, etc. As a team, we chose 6 ideas that were the most promising and slowly narrowed them down to the most viable.
Gamification: We decided to focus our solution on developing a mobile game because the UW population could learn by doing and playing. The game would have meaningful rewards, achievements and levels and would incorporate and augment real-world behavior through playing. It would also be built around existing infrastructure.
Trash Toss is a mobile game that students and other UW visitors would play to learn correct disposal methods for garbage. The game would be advertised specifically around cafes and restaurants so that students can download and play it while waiting in line to order. There would be a reward system set up with food vendors, that would give students a discount on their meal depending on their score, thus incentivizing them to play the game.